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More plastic than fish!? The truth behind the REAL cost of bottled water

More plastic than fish!? The truth behind the REAL cost of bottled water

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“By 2050 there will be more plastic in the ocean (by weight) than fish.”

(Source: The New Plastics Economy)

A shocking fact on the environmental front, and a reality that has turned our oceans into a plastic paradise and shaped the headlines of recent years.

And it’s no surprise, since it takes anywhere from 400 – 1000 years to break down plastic. The statistics speak for themselves. Environment Minister Stephen Dawson reported that only 11% of Australia’s plastic is recycled… the rest ends up in landfill.

The Australian Plastics Recycling Survey (APRS) found that between 2016–17, 373 million plastic water bottles ended up as waste due to Australia’s lack of recycling. Devastating!


The perfect alternative

You would think if people knew we were drowning in plastic, they may reconsider buying another bottle of water, but no, the industry is booming! Eliminating bottled water from existence would have an unbelievably positive effect on the global environment, and there’s a perfect alternative which everyone can have a piece of – filtered tap water.

A Complete Home Filtration system enables families to have the same pure, toxin-free refreshing water that comes from a bottle, but from the convenience of their own taps – no need for plastic bottles. And as a bonus it’s affordable for all, so it costs less than forking out for crates of the bottled stuff. Many homes are fitted with energy saving light-bulbs, or solar power. Some home owners choose to create their own compost, grow their own food produce or utilise grey water.


Wasting water to make water

We have a market for the environmentally-aware consumer. Word is getting around and it has become commonplace to see home filter systems installed, yet it seems our love of the bottle is going to be an issue for a planet for a while yet. And it’s not just the plastic that’s a huge environmental concern. The amount of water needed to produce and package bottled water is far more than the actual water within the product – crazy!

It may also come as a surprise to know how much energy is required to produce a bottle of water. Energy is required to capture, convey and treat the water at the bottling plant. Plus, there’s the energy needed to manufacture the plastic bottles.  And this is before its even left the factory. It still needs the energy to transport to retailers before getting in the hands of the consumer.

The total energy required in the production of bottled water is 5.6-10.2 MJ per litre. Compare this to tap water, which typically requires 0.005 MJ per litre in treatment and distribution. Let’s not forget the farmers – spring water used in Australian bottled water in Australia is sourced from underground aquifers which can lower the water table. This directly impacts our farmers who need a consistent supply of water for their industry.


A hopeful future

It’s a gloomy outlook for the global environment, but we can all play a part to start rebuilding a healthier planet for future generations to come. Unfortunately, a lot of the damage has already been done, but we can help minimise our environmental impact by becoming a more conscious consumer and avoiding plastic bottles where possible. What we don’t want, is to see further images like ‘The Great Pacific Garbage Patch’ – the world’s biggest ocean waste repository. It’s three times the size of France, with 1.8 billion pieces of floating plastic, killing thousands of marine animals each year. It’s not nicknamed ‘The Eighth Continent’ for no reason.

Great garbage patch

(Source: National Geographic)

Clever brand marketing projected at the health-conscious individual certainly has a part to play in the love of bottled water. Consumers environmental concerns are forecast to increase, with society taking steps to eliminate their impact on the planet, meaning we have a opportunity to make a positive influence – if we act now.

The WA government has recently announced that it is banning certain single-use products within three years by 2023, including:

  • plates
  • cutlery
  • stirrers
  • straws
  • thick plastic bags
  • polystyrene food containers
  • helium balloon releases

This is great news for the environment and a step in the right direction to curb our reliance on plastic. But it is the responsibility of the individual to cut down on their plastic usage and play a role in helping rectify the damage humans have caused our planet. One easy way of helping, is to stop buying plastic bottles and invest in a complete home water filtration system. With filtered water on tap throughout your home, it’s not just nature that will thank you. A home filter system is affordable, provides healthy, toxin-free water for your body and mind. Also your bank balance will look healthier too! Ditch the plastic bottles and contact us now for more information on how we can convert your house into a complete water filtration system.


baby in bath



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