One woman’s dream is to provide ‘better water’ to all Australian families – to Business of the Year and beyond!
Since its establishment six years ago, Complete Home Filtration (CHF) has transformed from a modest garage startup to a thriving, award-winning enterprise across Australia. Founded in March 2018, CHF is the brainchild of Mrs Suzanne Dodds. Complete Home Filtration has grown rapidly and now installs hundreds of units weekly nationwide.
Suzanne’s water business journey began in 2007 when she started Call-a-Cooler, a water cooler/dispenser rental business with a presence in Sydney, Brisbane, Perth, and Melbourne. The hands-on experience she gained building this business helped her identify the demand for pure, filtered water in Australian homes.
Recognising a market gap and being unhappy with the generic imported products available, Suzanne built and developed a distinctive, adaptable product specifically designed for Australia’s unique water conditions and challenges. Before Complete Home Filtration launched, the notion of “’all-home water filtration” was virtually non-existent in Australia. Suzanne’s groundbreaking product swiftly gained momentum, helping numerous families discover the benefits of better water.
Complete Home Filtration was founded to provide Australians with a more affordable and sustainable way to access unlimited clean, freshly filtered water throughout their homes. The benefits are not limited to a single filtered tap; Suzanne believes everyone should have the opportunity to drink, shower, bathe, cook, and wash clothes with pure, freshly filtered, chemical-free water from every tap and outlet in their home.
Over the years, CHF has installed thousands of systems and earned numerous awards and accolades, cementing its status as a trusted industry leader and showcasing Suzanne’s ongoing dedication to innovation in this space.
As Australia’s most trusted provider of whole-house water filtration systems, CHF is focused on customer satisfaction. This encompasses the entire customer journey, from the initial contact and sales experience to post-installation services and ongoing support over the years. As a solid and secure Australian-owned company, our customers have the peace of mind that Complete Home Filtration will be around to support and service them for decades to come.
Complete Home Filtration consistently invests in new technology and the latest equipment to ensure better efficiency and seamless service. Its strategic vision includes more investment in the growth and manufacture of Australian-made products tailored for Australians. CHF focuses on research and new product development to improve current filtration technologies, collaborate with government agencies, and develop new sustainable water purification processes.
Complete Home Filtration continues to grow, with a physical presence in New South Wales, Victoria, Queensland, Australian Capital Territory and South Australia and remains headquartered in Western Australia. For those outside of our core service area, CHF offers a supply arrangement with localised plumbers. Our Complete Home Filtration team of over +110 staff and contractors are busy coordinating and installing all-home water filtration systems every day of the week (well, except Sundays!).
Our PFAS Project
PFAS (Per-and Poly-Fluoroalkyl Substances) are a class of more than 14,000 synthetic chemicals that have been used globally for more than 70 years in a wide range of industries and consumer products.
However, despite their range of uses and poor regulation, PFAS is also known as ‘forever chemicals’ because they don’t degrade once they’re in the environment or human bodies. Still, much remains unknown about the true scale and potential impacts of the PFAS problem—including exactly how much is in our global water supply.
Investigative, independent research found that PFAS are prevalent in surface and groundwater worldwide. Research also suggests that Australia, China, Europe, and North America are hotspots for PFAS contamination. As such, regulators worldwide have ‘proposed’ maximum concentrations of PFAS chemicals in drinking water.
Sadly, global government agreement and consistency on actual levels of regulations are slow-moving, and concerned consumers are seeking an affordable solution to protect themselves and their families. Suzanne aims to create an innovative PFAS-removing point-of-entry treatment system for the whole home to further help protect families from PFAS.
